Tuesday, March 16, 2010

Adverising -vs- Spam.

its always good to see alternative 'news sources' popping up on the landscape and i know we all like to use available mediums to get the word out, but there is a line that needs to be observed by 'businesses' (i use the word business loosely here)

Now Barbados Today is not alone in their abuse of my personal comms channels, we have TellBarbados, CaribZoomZoom, ThisandThatBajan in the race as well, and it is becoming evident that there is some level of sharing (not sure if for profit or otherwise) of information between the different entities as they come about.

To compound the issue, when we use the 'unsubscribe' facility it doesn't work, and i have reason to believe that this unsubscribe button is being used for sinister actions aimed at disadvantaging competitors.


I wish to advise businesses that in their efforts to reach as wide an audience as possible that you do not allow yourselves to be blacklisted by the target audience before they even see your product. Some people put extreme care into protecting their contact details, and when these appear to be on the market to the highest bidder, a sense of betrayal envelopes the consumer, sealing off any potential business. 

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